You can finally buy the Fitbit Versa

It quickly became apparent Fitbit’s Versa would be the company’s best smartwatch yet when it wasannouncedover a month ago. I’ve been testing one for a couple of weeks, and yeah, it’s the easiest Fotbit to recommend in years.

Problem was, most people couldn’t actually get their hands on one. Fret no more: the Fitbit Versa is now officially on sale around the world.

As a recap, the Versa is Fitbit’s successor/cheaper sibling to last year’sIonic, addressing several of that watch’s weaknesses. The Versa is far smaller, for one, making it more suitable for a wide range of wrists. It also looks a lot better, even if that means it’s conspicuously closer to anApple Watch (orPebble) than anything Fitbit’s made before. But then, Fitbitis also gunning straight for the Apple Watch’s market.

And of course, it’s cheaper. The Versa comes in at $200 in the US, compared to $300 for the Ionic, or $329 for the Apple Watch. For the price, all you’re really losing is built-in GPS – moot for most people as the Versa can use your phone’s GPS – and a tiny bit of battery performance. The Versa is rated for 4+ days, compared to the Ionic’s “up to 5 days.”

That said, if you want NFC payments and a fancy woven band, you’ll have to pay an extra $30 for the Versa Special Edition (US only, the rest of the world will sell the special edition exclusively).

Still, it’s both cheaper and more compact than most smartwatches with comparable fitness features, even if it’s not quite as smart as an Apple Watch or

Android Wear Wear OS device. If the Versa tickles your fancy, you can buy one at

, or at most any retailer you’d expect to be able to buy such a gadget.



Fitbit Versa vs. The $200 competition: Which should you buy?

Fitbit Versa Is Officially In Malaysia: Price Starts At RM 990

Is Fitbit Coach worth the annual subscription?

How to choose between the Fitbit Versa and Apple Watch

Review: Fitbit’s Versa is the first smartwatch I can recommend to most people

Best Fitbit Versa Watch Bands

Casio announces new, cheaper Pro Trek smartwatch

The Fitbit Versa is available today for $199.95

Fitbit Versa vs Apple Watch Series 1: Which budget smartwatch is right for you?